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Ad Operations - National / International Markets

2 - 7 YearsDelhi NCR, Mumbai

Posted: 38 days ago

Job Description

  • Shall be primarily responsible for network revenue through online advertisement
  • Shall make ad optimization to meet revenue targets from allocated Clients.
  • Ensure optimal ad placements to drive revenue
  • Maximize Return On Investments(ROI) for clients as per RO / Deal
  • Sending revenue reports to sales team for better monetization
  • Manage and optimize Ad-inventory for better yield.
  • Have close tie ups / relationships with external agencies for aligning our operations to maximize revenue.
  • Primary contact for communicating and working with internal and external advertising associates
  • Complete ad server and campaign audits using checklists to ensure accuracy and completeness of campaign, including go live work flows .
  • Manage end to end campaign set-up from getting creative, assigning ads, reporting, analyzing, visual proofs and optimizing advertiser campaigns.
  • Advanced understanding of programmatic marketing systems
  • Categorization of ads keywords and space ids based on fundamentals of behavioral targeting.
  • Quality auditing, working on partner ops, approval and ban of ads on partner sites based on predefined criteria.
  • Ensure functionality and accuracy of creative by assigning to test pages
  • Assign creative to orders within out ad serving systems
  • Security scanning of orders to ensure compliance with information security initiatives
  • Provide, verify Third party reporting
  • Uphold user experience by confirming ad units when they go live
  • Take on ad-hoc projects to improve processes and maintain ad serving capabilities.


Salary: Not Disclosed by Recruiter
Industry: Media / Entertainment / Internet
Functional Area: Analytics & Business Intelligence
Employment Type: Permanent Job, Full Time
Keyskills:

Desired Candidate Profile

  • 3 to 6 years of relevant work experience in ad trafficking, ad operations, campaign management and online advertising.
  • Basic knowledge of google analytics and adwords display fundamentals.
  • Basic knowledge of html, flash and javascript.
  • Outstanding prioritization, attention to detail and multi-tasking skills.
  • Strong communication skills
  • Ability to troubleshoot technical issues
  • Problem-solving skills
  • Highly proficient in an industry leading third party ad server
  • Familiarity with third party ad serving tags



Company Profile

Patrika Digital
A Patrika Group Comapny
View Contact Details+
Contact Details

Recruiter Name:HR

Contact Company:Patrika Digital