Job description Ad Operations-Senior Position- National / International Market
Shall be primarily responsible for network revenue through online advertisement
Shall make ad optimization to meet revenue targets from allocated Clients.
Ensure optimal ad placements to drive revenue
Maximize Return On Investments(ROI) for clients as per RO / Deal
Sending revenue reports to sales team for better monetization
Manage and optimize Ad-inventory for better yield.
Have close tie ups / relationships with external agencies for aligning our operations to maximize revenue.
Primary contact for communicating and working with internal and external advertising associates
Complete ad server and campaign audits using checklists to ensure accuracy and completeness of campaign, including go live work flows .
Manage end to end campaign set-up from getting creative, assigning ads, reporting, analyzing, visual proofs and optimizing advertiser campaigns.
Advanced understanding of programmatic marketing systems
Categorization of ads keywords and space ids based on fundamentals of behavioral targeting.
Quality auditing, working on partner ops, approval and ban of ads on partner sites based on predefined criteria.
Ensure functionality and accuracy of creative by assigning to test pages
Assign creative to orders within out ad serving systems
Security scanning of orders to ensure compliance with information security initiatives
Provide, verify Third party reporting
Uphold user experience by confirming ad units when they go live
Take on ad-hoc projects to improve processes and maintain ad serving capabilities.
5 to 11 years of relevant work experience in ad trafficking, ad operations, campaign management and online advertising.
Basic knowledge of google analytics and adwords display fundamentals.
Outstanding prioritization, attention to detail and multi-tasking skills.
Strong communication skills
Ability to troubleshoot technical issues
Highly proficient in an industry leading third party ad server
Familiarity with third party ad serving tags
Team Handling Experience
Salary: INR 6,00,000 - 10,00,000 P.A. Performance Linked Incentive
Industry: Media / Entertainment / Internet
Functional Area: ITES, BPO, KPO, LPO, Customer Service, Operations
Role Category: Operations
Role: Operations Manager
Employment Type: Permanent Job, Full Time