We are looking for a bright, well-rounded individual with strong experience in B2B marketing to develop and execute marketing plans with a key focus on lead generation. The Lead Generation Manager will be responsible for helping us grow both our lead and demand generation capabilities to create an efficient and high-converting marketing funnel to deliver new revenue opportunities and accelerate existing and new revenue streams.
The ideal candidate will have excellent organizational skills, a strong interest in digital/social applications, be results driven, and have superior attention to detail, especially with analytics. Skills & Requirements
8+ years of digital marketing experience with specific focus on B2B marketing, lead generation strategies, and marketing automation
Experience and leadership in outbound email marketing, landing page development, and marketing automation software
An appetite for growth and ability to work across variety of teams
Proven success in driving inbound lead generation campaigns resulting in sales opportunities and revenue growth
Data driven-thinker who uses insights and analysis to guide strategies and make decisions
Ability to present analysis and insights with clarity and confidence
Approach each situation from a solution based foundation
Dedicated and enthusiastic team member, as well as ability to work on own initiative
Knowledge and interest in social media platforms - including but not limited to LinkedIn, Facebook, Twitter, Instagram - as well as new developments in the social space preferred.
Experience with at least one of the following: Marketo, Pardot, or Hubspot. Google Analytics, Google Adwords, Salesforce, and Mailchimp required.
Excellent attention to detail and organization skills
Excellent communication skills, both written and verbal
Flexible worker and excited to work in a fast-paced, deadline-driven environment Job Responsibilities
Included, but not limited to:
Core responsibility is to manage a marketing funnel for sales - to substantially grow lead generation for our products and services, building out a sales database for revenue generation
Testing and optimizing a range of lead generation strategies to drive growth and ensure continued success
Working closely with sales teams to ensure sales pipeline requirements are being met
Optimization of paid marketing channels, where appropriate, to increase acquisition
Optimization of marketing assets, to deliver success through the highest possible conversion techniques and ensure that accurate tracking where appropriate is in place (e.g. advertising tools, A/B testing, landing pages, email outreach, etc.)
Set goals and employ data-driven analytics to quantify success
Oversee lead segmentation and scoring to assess lead status and quality.
May include growth hacking strategies to increase our leads database
May require integrating lead conversion tactics or functionality when working with third parties on promotional or editorial marketing opportunities
Salary: INR 6,00,000 - 10,00,000 P.A.
Industry: BPO / Call Centre / ITES
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Online/Digital
Role: Social Media Marketing Manager
Employment Type: Permanent Job, Full Time